08th April 2011
While the economy is still in a delicate state, companies are being more careful when it comes to spending money on marketing and advertising. While cutbacks have to be made, it seems odd that businesses will be looking to cut hardest in the very area tha...
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04th April 2011
Business gifts are an established marketing resource and might be an effective way of promoting an organization. To be able to be successful there are several variables but among the most important are visibility and practicality.
These two factors wi...
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04th April 2011
The United Kingdom emerged from its wintertime hibernation last week as clear skies and warmer temperatures made a timely come back. Summer is a great time for exhibitions and promotions, and promotional gifts can help to enhance your message.
The Unit...
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04th April 2011
The nation finally came out of its annual hibernation last week, and with blue skies and temperatures nudging the high teens it is only natural for attentions to start drifting towards the summer.
There's always the rest of the year for meteorological ...
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14th March 2011
When companies look to promotional gifts to enhance their marketing campaign it can be with a wide variety of motives in mind. It can be to get some quick attention for a brand launch, to spread the word about a new offer or deal or to help build public r...
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28th February 2011
Go online and you will see thousands of guides instructing you on how to guarantee marketing success, and in most of these guides the costs are low and the rewards are huge! Back in the real world of marketing we all realise it is often hard and expensive...
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28th February 2011
If recent reports are to be believed, we are all getting scruffier in the workplace. According to research by First Direct only one in ten of us wears a suit to work, with the same number of us strolling through the doors with tattoos on show. Jeans are n...
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25th February 2011
Along with smoky board rooms, directors sipping vintage brandy at their desk and the ever popular liquid lunch, meetings on the golf course are an old vision of the way the world used to do business.
While the smoking ban did away with Cuban cigars in ...
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24th February 2011
Branded flash drives are increasingly being seen as an effective way of promoting and marketing a company by businesses that are looking to raise their brand awareness. Branded flash drives can be an effective way of promoting a business due to their prac...
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23rd February 2011
Valentine's Day is almost upon us and for the lucky ones that will mean flowers, chocolates, cards and engraved gifts as people shower their loved ones with tokens of affection.
It is an occasion when the pressure is on to say something meaningful and ...
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23rd February 2011
However big or small your marketing budget is, every company will have a marketing plan to help keep the funds in check and direct their promotional direction for the year.
Among your options are advertising through television, radio or newspapers, onl...
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22nd February 2011
Junk, junk, bills, junk, rubbish, trash. Sound familiar? That's the usual sound of the morning post delivery as busy office workers sift through the pile of junk mail to find something that will really interest them.
Trying to grab the attention of eve...
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22nd February 2011
For years the UK has looked at the US with envious eyes, with American popular culture, politics and sport securing prime time slots here in Britain. Whether it's TV shows such as Friends and Glee, or round the clock coverage of Presidential elections, Br...
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17th February 2011
Financial crisis? What financial crisis?! Anyone who took an interest in yesterday's transactions on the last day of the football transfer window will be wondering what all the economic fuss is about as tens of millions of pounds were spent on players.
...
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09th February 2011
With the frivolities of Christmas over with, it is time to look forward to the New Year. While there are still difficult times ahead for marketing departments amidst a gloomy economic forecast and further budget cutbacks, there is still plenty to be plann...
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